Social media has
given us the ability to get (and stay) connected with, not only our friends and
families, but also with various people all around the world. In a way, social
media has helped our personal lives by expanding our social circle.
Today, social media
is used to find employment opportunities as well. According to this article I
found, companies use social media (mainly LinkedIn) to recruit candidates.
Recruiters use social media because it
- saves them money
- raises brand awareness
- targets people with specific skills sets
- helps find solid candidates who might otherwise never even get on their radar
We've talked briefly
in class about the importance of an updated LinkedIn profile and, as the
infographic states below, even a small thing like having a profile picture
helps a lot. Recruiters don't have a lot of time to begin with so profile
photos and job titles get the most attention.
Source:
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