1. (1) Make customers love your product: Your
product must have tremendous value, provide ease of use and enjoyment for your customers
and ensure that there is strong support by providing solutions as well as
guiding your customers.
2. (2) A Customer Success Team: Assign one
executive on the team to be responsible for customer success. Their duties will be to help clients discover
the value they subscribed for as well as to provide training steps. The key is to retain your customers for the
long run to ensure growth and increased revenues.
3. (3) Create a Customer Health Score:
Implement a technology to define, track, and monitor your services relative to
how the customer is utilizing them.
4. (4) Nurture Your Paying Customers: Acknowledge your customers and treat
customers in poor health and good health differently. Consider active users to take part in case
studies or referral programs. For
customers in poor health, send them success stories or information that they
can find useful to engage their interest.
5. (5) Learn From Churn: Create a churn database so that you have
statistics on the customers that leave or cancel from your services. It should have three sections which include,
reason, membership duration and engagement trends. This will help you to learn what is not
working and create the most value for the most favorable amount of customers.
For more info visit: http://mashable.com/2012/04/09/customer-loyalty-tips/
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