1. In order to learn more about your concept, you need to talk to people to see what they think.
2. If Apple can keep things a secret, why can't I?
3. Your original idea isn't that good anyway.
4. The chances that someone will be able to successfully copy your idea before your launch will be impossible.
5. Your idea isn't original anyway.
The reasoning to those five points can be found here: http://eaaasyusuf.blogspot.ca/2012/03/tell-everyone-about-your-business-idea.html
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