Hi Everyone,
Forbes just put up a quick article about presentations and choosing what to say when going before an audience. It starts off with proving to the audience why they should care and why what you have to say is relevant to them. After you establish these basic principles, then you can speak to your audience and they will actually listen, of course this also means that you need to do audience analysis beforehand so that what you have to say and how you say it is relevant to your audience.
http://www.forbes.com/sites/nickmorgan/2012/03/13/how-do-you-decide-what-to-say-in-a-presentation/
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