What you can learn from poor communication:
http://www.teamworkandleadership.com/2010/10/what-leaders-can-learn-about-poor-communication-bill-cosby-funny-video.html
This video is an excellent example of two people talking to each other with very little communication taking place. Both speakers did not do an audience analysis before engaging in this conversation, typically, cultural differences can be a barrier to communication, but this example is just plain awful!
A structured interview or the use of a teleprompter would have been more effective than winging it and failing miserably.
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