He lists off some of the methods to "earn your way in". These include saying hi at an event, social network, text message/phone, and meetings (just to name a few).
The author offers some important rules and tips to this, such as ALWAYS giving more more than you take and keeping the contact alive.
The article can be found here: http://coworkingvancouver.visibli.com/share/8OdYJ2
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