I wanted to talk a little bit about Aristotle's Theory: Ethos Pathos Logos.
As business students, we are constantly communicating with others. In order for us to successfully share our work and ideas with the people around us, we need to persuade those around us into believing that our words are true. Most of the time, we are doing this by writing papers, writing exams, and presenting big projects.
It is that time of the semester when students are scrambling around and putting their finishing touches on these final projects. This is why I wanted to talk about Aristotle's theory.
He believes that in order for humans to persuade their audiences into believing and listening to what they have to say, three things need to be considered
Ethos - the credibility of the presenter
Pathos - the emotional connection between the presenter and the audience
Logos - the logics and reasoning used to support the presenters claim.
Students must keep these three things in mind in order to be successful whenever presenting any type of idea to an audience! Especially final group projects!!
As business students, we are constantly communicating with others. In order for us to successfully share our work and ideas with the people around us, we need to persuade those around us into believing that our words are true. Most of the time, we are doing this by writing papers, writing exams, and presenting big projects.
It is that time of the semester when students are scrambling around and putting their finishing touches on these final projects. This is why I wanted to talk about Aristotle's theory.
He believes that in order for humans to persuade their audiences into believing and listening to what they have to say, three things need to be considered
Ethos - the credibility of the presenter
Pathos - the emotional connection between the presenter and the audience
Logos - the logics and reasoning used to support the presenters claim.
Students must keep these three things in mind in order to be successful whenever presenting any type of idea to an audience! Especially final group projects!!
Hi MFC, good post! This is subject that I’ve been meaning to discuss, but you’ve beaten me to it, and delivered the message with such finesse. I think we often forget the foundation of communication. Students are sometimes absent minded when they think of what message they are trying to convey when writing a paper, or getting up in front of a class to do a presentation; they often focus on the mark- rather how well they deliver their message. In the business world, you may have great ideas, but if you are not convincing in your message, no body will even notice to you. I just added a few things to the three elements, which you have stated:
ReplyDeleteEthos - the credibility of the presenter: you have to prove your credibility. If nobody knows you, or you’re work is poorly presented and written, the chances of someone paying the littlest attention on you, goes down the drain.
Pathos - the emotional connection between the presenter and the audience: Why should the audience care about your message? Creating the connection with whom you are communicating with is so crucial in getting compliance or a response from them. If you don’t relate the subject to the individual- why would they care?
Logos - the logics and reasoning used to support the presenters’ claim: Does your message/idea have meaning and substance? Did you provide the right evidence? This ties in to showing your credibility.