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Wednesday, February 8, 2012

RIM - Fighting back

It now relies on Thorsten Heins to “save” RIM. A company that is still losing major clients, the most recent being Halliburton Co. which is a large oil and gas industry company, an energy saving, based in Houston, Texas. Halliburton Co. said they have “plans to replace about 4,500 company-issued BlackBerrys with iPhones within two years”. Among Halliburton Co., another company RIM has recently lost in the last year is Dell, who switched 25,000 phones in November 2011 to Microsoft’s Windows 7 platform. Citigroup and Bank of America who have over 500,000 employees together have been looking at switching to iPhone as well.

"Just last week, Google Inc.’s Android platform reportedly received approval for use by certain members of the United States military and government agencies and bring-your-own-device policies (BYOD) are becoming increasingly popular in the enterprise". They choose Google because Apple refused to cooperate about the use of security features for government employees.

http://business.financialpost.com/2012/02/07/halliburton-abandons-blackberry-picks-up-iphone/

But the question is what does this mean for RIM? “RIM’s share of the United States smartphone market has plummeted from a high of 42.1% two years ago to just 16% by the end of 2011”. However, this hasn’t slowed Thorsten Heins one bit; it seems it has only motivated him; in fact RIM is holding a job fair at their Bedford offices in New Brunswick on Wednesday February 8, 2012. RIM has made it clear they are fighting and that they are committed to their renewed commitment to their loyal customers. This can only be a good sign for such an ground-breaking company.

http://thechronicleherald.ca/business/59833-rim-hiring-30-people-bedford-office

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