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Wednesday, February 8, 2012

RIM - Communication in our hand

Everyone knows that Research in Motion(RIM) has the reputation, and the fact in market share, that it is a slowly declining company in direct competition with Google’s Android smartphones and Apple’s iPhone. I recently learned that RIM’s Jim Balsillie and Mike Lazaridis stepped down as CEO’s and named their Chief Operating Officer, Thorsten Heins, as their new president and CEO effective immediately, as of January 22, 2012.

It seems that it was a long awaited conclusion as Balsillie and Lazaridis have continuously made promises that they have not been able to keep in the last couple years. That their technology is always a step behind their competitors. One promise was that the BlackBerry’s new operating system BB 10 that will still not be ready till later this year. Could Thorsten Heins be RIM’s saving grace? Could he finally bring the company back into the spotlight and be a formidable competitor? RIM has been a leading company in regards to large corporations in the business sector with their security features. After re-launching themselves on a social level they regained some customers, many being teenagers.

What will this development do for the future of one of the first smartphone founders? They've had a significant impact on government members. They created this innovative form(at least 10 years ago it was) of communication that has taken a hold of our modern world in more ways than we ever could have imagined.

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