I thought this was interesting for all the marketing students in the class.
Reading through this article and the guidebook it becomes apparent quite quickly that Lockwood Advisors are sugguesting a very large S.M.A.R.T. analysis to achieve success when entertaining clients or potential clients.
See below for the links to the article and the guidebook.
http://www.sacbee.com/2012/01/19/4199225/lockwood-advisors-inc-offers-financial.html
http://www.lockwoodadvisors.com/mlc/docs/Seminars_and_Event_Marketing_Guidebook.pdf
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